Page 226 - Mansfield 2019 Operating Budget

Performance Measures
• Provide resources for citizens, staff and media to get access to community news and learn more
about community issues.
• Promote and market the city through promotional materials, advertising and marketing
campaigns.
• Improve interdepartmental communications.

Actual Actual Budget Budget
Commnications & Marketing 2015/2016 2016/2017 2017/2018 2018/2019
Demand
Communications & Marketing Team Meetings 9 9
City Council/Public Meetings 36 35 40 40

City Staff 533 544 551 527
Page Views to City Webiste 2.1M 2.4M 2.46M 2.5M
Workload
Social Media Posts 95 100 200 275

Bond Presentation Produced 1 1 1 1

Special Event Participation 12 12 12 12
Productivity
Video Projects Produced 3 3 2 3

Special Event Participation 12 12 12 12

Water Quality Reports Printed 22,000 22,000 24,000 25,000
Effectiveness

Social Media Reach (avg monthly) 2,669 3,600 3,900 4,200

City Website Hits (monthly) 61,100 63,227 64,000 65,000

Social Media New Likes (monthly) 320 375 390 425

Measurable Outcomes:
• Produce three department/program videos.
• Design and implement an Ad Campaign for Historic Downtown Mansfield.
• Continue to produce the employee banquet video.

Comm. & Marketing Actual Actual Budget Budget % Change
Summary 2015-2016 2016-2017 2017-2018 2018-2019 2018-2019
Personnel Services $ 244,106 $ 252,941 $ 258,154 $ 266,377 3.19%

Operations 80,875 83,405 49,149 49,004 -0.30%

Total $ 324,981 $ 336,346 $ 307,303 $ 315,381 2.63%

Communications & Marketing 2016-2017 2017-2018 2018-2019 2018-2019
Full Time Equivilent Positions Budget Budget Budget Additions
Communications Director 1 1 1
Graphic Designer 1 1 1
Total 2 2 2 0

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