Page 348 - City of Arlington FY19 Adopted Operating Budget

Enhance Regional Mobility

Goal 1: Explore Creative, Alternative Transportation Opportunities
Objective 1: Promote Regional Connectivity
Project Performance Measure(s) City Service Team (Department)
ERM Transportation Services Ridership Economic Development and Capital
1.1.1 Investment (CDP)
Summary:

This item supports the Council's "Enhancing Regional Milestone Estimated Actual
Mobility" priority by improving access between Arlington Completion Completion
and the rest of the North Texas region. The MAX bus Soft Launch Dec. 2017 Dec. 2017
service ended on December 31, 2017 and was replaced 1 Report to Apr. 2018 Apr. 2018
st
with a demand‐response rideshare service which was Council
soft‐launched on December 11, 2017 and will be fully 2 Report to Aug. 2018 Aug. 2018
nd
launched in January 2018. Council
3 Report to Oct. 2018
rd
The app‐based rideshare service uses a fleet of ten 6‐ Council
passenger vehicles, a smart phone application and
dynamic routing to provide efficient on‐demand trips,
increased flexibility and access to a wide range of
destinations. The turn‐key operation is being operated
and maintained by Via through a one‐year contract with
up to four one‐year renewal options based on City Council
approval.

The soft launch service area included the university,
downtown, hospital district, entertainment venues and
CentrePort TRE Station. With the full launch in January,
the service areas will expand to provide access up to
Lamar and south to Arkansas on the east side of town. By
summer, the service will be bounded by Lamar on the
north, I‐20 on the south, Fielder on the west and 360 on
the east.

Funding breakdown:
Job Access Reverse $600,000
Commute Funds
City funding $322,500
Total $922,500

Update:
The Via Rideshare service is going well, and ridership is
trending upward. Service area expansion occurred
September 20, 2018. There were 58,674 rides taken as of
September 26, 2018. The weekday high to date was 551
rides per day and the Saturday high was 345 rides per
day.

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