Page 344 - City of Arlington FY19 Adopted Operating Budget

Champion Great Neighborhoods

Goal 2: Expand and Enhance the City’s Image
Objective 2: Develop a Sense of Place
Project Performance Measure(s) City Service Team (Department)
CGN Texas Rangers Globe Life Field Citizen perception that Arlington Management Resources (OOC)
2.2.2 Communications Plan provides an exceptional quality of
life
Summary:
Milestone Target Status
Provide regular communication to Arlington residents, Completion
stakeholders, visitors and media regarding the Texas Live! Create a working group to Dec. 2016 100%
and Texas Rangers Globe Life Field projects. develop content and
coordinate communication
Communication will be done in the following ways: between the City of
 Quarterly newsletter presented to City Council at Arlington, the project
the last City Council meeting of each fiscal architect and general
quarter. The newsletter, called Home Plate contractor, The Cordish
Update, will incorporate project information, Companies and the Texas
construction/design updates, MWBE Rangers.
participation, historic information about the Execute a licensing Feb. 2017 100%
team, and other relevant or interesting facts. The agreement with the Texas
newsletter will be published in an e‐reader format Rangers and MLB for
to enhance the communication with video, content sharing/generation
website and other links. and use of the Rangers logo
 Quarterly video updates on the project will be Launch Globe Life Field Feb. 2017 100%
produced to coincide with the quarterly website
newsletter. Launch Home Plate Update Mar. 2017 100%
 A website will be launched to house all project Shoot/edit and launch Mar. 2017 100%
communication, documents, financials, videos Ballpark Project Quarterly
and other relevant information. Video Report
 On a continual basis, news will be updated on the Launch webcam for Texas Mar. 2017 100%
City’s news page and home page with Live! project
stories/videos about the projects. Launch webcam for Texas Dec. 2017 100%
 Provide a webcam for the Texas Live! and ballpark Rangers Globe Life Field
projects that will be prominently featured on the project
project website. Launch At the Park with Feb. 2018 100%
 A regular video franchise will be created called At Chuck video series
the Park with Chuck hosted by Texas Rangers
announcer Chuck Morgan to highlight individuals
working on the project and their excitement for a
new ballpark. These will air one episode every
other week and be shared on COA and Texas
Rangers social media and websites.

Update:
Since the Launch of At the Park with Chuck, we have
released 13 videos which have been viewed by more than
700,000 times between Facebook and YouTube (Oct. 12,
2018). These videos have been incredibly popular on the
social media pages of the City and the Texas Rangers.
Another round of the videos is scheduled to shoot in
November 2018.

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