Page 342 - City of Arlington FY19 Adopted Operating Budget

Champion Great Neighborhoods

Goal 2: Expand and Enhance the City’s Image
Objective 1: Promote Community Engagement
Project Performance Measure(s) City Service Team (Department)
CGN Social Media Marketing  Increase Social Media Followers ‐ Management Resources (OOC)
2.1.6 FaceBook and Twitter
 Increase YouTube views to reach
500,000 views per year
Summary:
Milestone Target Status
To reach a broader audience about the news of the Completion
City of Arlington, a social media marketing Launch Dream Team Oct. 2017 100%
campaign is planned to boost followers, reach and Program
engagement on the City’s social media platforms Recruit Dream Team Apr. 2018 100%
including Facebook, YouTube, Twitter and Ambassadors through 20
Instagram. public presentations
Sign up 1,000 Dream Team Sept. 2018 50%
Additionally, digital ambassadors will be recruited Ambassadors
to assist in spreading the word Arlington news, Promote 3‐4 YouTube videos Sept. 2018 100%
events and other topics of interest. weekly or 196 annually
Promote 6 Facebook posts a Sept. 2018 100%
Update: week or 312 annually
In November 2019, OOC will launch a new Launch a social media Nov. 2018 50%
marketing campaign to recruit more digital marketing campaign to
ambassadors to the City of Arlington’s Dream Team promote COA Facebook,
program. Texas Live! has agreed to partner with Twitter and YouTube
the city to help promote the program.

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