Page 288 - CityofGrapevineFY26AdoptedBudget

CONVENTION & VISITORS BUREAU

FESTIVALS & EVENTS
FY2025-26
ADOPTED OPERATING BUDGET
312-400-402
312-402-402

DIVISION DESCRIPTION
The Festivals and Events Division within CVB expands and produces festivals and events that promote the Grapevine
Brand as a leisure and visitor destination, improves and produces Grapevine Vintage Railroad's North Pole Express to
promote Grapevine as the "Christmas Capital of Texas", it supports the Grapevine Wine Pouring Society and the Craft
Beer Guild of Grapevine and the participation of those organizations in festivals and other city events. It is also
responsible for expanding volunteer opportunities and participation of civic and service groups.

FY25 DIVISION ACCOMPLISHMENTS
Planned and successfully executed the 39th Annual GrapeFest and the 41st Annual Main Street Fest, Butterfly
Flutterby and Christmas Capital of Texas.
Increased sponsorships by welcoming new sponsors such as Baylor, Scott and White for the Peace Plaza Ice Rink.
Additional new sponsors during FY25 included Kroger and Sam’s Club (Corporate)
Recorded more than 26,000 volunteer hours at Grapevine’s annual festivals and events.

FY26 DIVISION GOALS AND OBJECTIVES
Increase event sponsorships by $60,000
Expand activations and work with Marketing/Communications to promote Grapevine’s annual festivals to increase
attendance by 5%
Grow volunteer base by working with Sponsorship Sales Manager to secure companies for volunteer opportunities
and sponsorships
Support and grow the Grapevine Wine Pouring Society and Craft Brew Guild by adding 25 members to each
organization

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