Page 285 - CityofGrapevineFY26AdoptedBudget

CONVENTION & VISITORS BUREAU

VENUES
FY2025-26
ADOPTED OPERATING BUDGET
312-400-401

DIVISION DESCRIPTION
The Venues Division within CVB is responsible for increasing revenues for all CVB rental facilities such as the Convention
Center, Palace Arts Center, Grapevine Fairway Events Center, Historic Cottonbelt Railroad District, Grapevine Main Station
and Grand Hall. The Division is also responsible for increasing the number of new and repeat clients directing overflow
event referrals to Grapevine hotels and other local meeting venues. Developing and implementing a venues marketing
program and expanding and promoting entertainment, performing arts, and movies at Palace Arts Center.

FY25 DIVISION ACCOMPLISHMENTS
The Venues Division has reorganized to provide improved customer service, efficiency and effectiveness within the
organization.

Palace staff booked 11 new tribute shows including- Huey Lewis, Boston, Toby Keith, Barbara Streisand and Trans-
Siberian Orchestra. The Texas Tenors have added a 3-day July concert series.
Grapevine Convention Center held 238 events with 73,583 attendees.
Palace Arts Center held 387 events with 64,185 attendees.

FY26 DIVISION GOALS AND OBJECTIVES
The Venues division will be working in tandem with the Grapevine Golf & Persimmons restaurant to capture special
events and catering for the Grapevine Fairway Events Center
Venues will collaborate with CVB marketing and communications team to aid in driving business to the Grapevine
Fairway Events Center, Convention Center, Palace Arts Center, and all CVB properties
Develop Christmas event rental packages for CVB properties including Grapevine Main, Grapevine Fairway Events
Center, and Grand Hall

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