Page 45 - CityofArlingtonFY26AdoptedBudget
P. 45

Business Plan





                                               Grow Our Economy
                                            Forge Local Business Community
                      Project                   Performance Measure(s)                    Department(s)
             Increased External EDC    •  Increased awareness of EDC activities   Economic Development Services and
             Presence/Ongoing Marketing   •  Increased EDC web traffic and social media   Economic Development Corporation
             Efforts                     followers


             Summary:                                               Milestone          Target Date     Status
             The Arlington Economic Development Corporation   Update Community Profile   3  Qtr. FY 2026   Ongoing
                                                                                      rd
             (EDC) is committed to increasing its presence by   ED Annual Report     1  Qtr. FY 2026
                                                                                      st
             increasing web traffic and social media followers. This   BOL Sponsorship   2  Qtr.  FY 2026
                                                                                      nd
             can be achieved through ongoing marketing efforts to   Fully integrate HubSpot   2  Qtr.  FY 2026
                                                                                      nd
             spread the word about the Economic Development   marketing features into
             Corporation (EDC) through various marketing channels.   EDC communications
                                                             workflow



























































            FY 2026 Proposed Budget and Business Plan                                        39                                                                City of Arlington, Texas
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