Page 44 - CityofArlingtonFY26AdoptedBudget

Business Plan

Grow Our Economy
Forge Local Business Community
Project Performance Measure(s) Department(s)
HubSpot Marketing • Increased awareness of EDC activities Economic Development Services and
• Click-throughs/Engagement on email Economic Development Corporation
marketing campaigns

Summary: Milestone Target Date Status
The Arlington Economic Development Corporation Establish EDC 1 Qtr. FY 2026
st
(EDC) is advancing its communications strategy with newsletter and send on
key milestones aimed at improving outreach and regular schedule
engagement: Create email templates 1 Qtr. FY 2026
st
for regularly occurring
• EDC Newsletter: Launched and distributed on events (ex: DevNet),
a regular schedule to keep stakeholders press releases, etc.
informed Fully integrate HubSpot 2 Qtr. FY 2026
nd
• Email Templates: Developed standardized marketing features into
templates for recurring communications such EDC Comms workflow
as DevNet invitations, press releases, and Engage in targeted list- 2 Qtr. FY 2026 Ongoing
nd
announcements to ensure consistency and building utilizing data
efficiency gathered from website
• HubSpot Integration: Fully integrated leads, team networking,
HubSpot’s marketing tools into the EDC’s old Constant Contact
communications workflow, enhancing account, partner org
automation, tracking, and audience targeting lists, etc.
• Targeted List-Building: Actively building
segmented contact lists using data from
website leads, team networking, archived
Constant Contact accounts, and partner
organizations

These efforts strengthen the EDC’s ability to
communicate proactively, support marketing initiatives,
and engage key audiences.

FY 2026 Proposed Budget and Business Plan 38 City of Arlington, Texas