Page 180 - CityofGrapevineFY25AdoptedBudget

2021-22 2022-23 2023-24 2023-24 2024-25
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Potential economic impact of sales leads generated $498M $688M $620M $700M $660M
Potential economic impact of booked leads 144 $114M $150M $150M $155M
Number of convention & leisure site visits 98 100 130 110 115

Number of travel writers, bloggers and content creators 22 25 40 35 35
hosted per year
Social media posts and media releases per week 28 10 NA 20 20
Average media releases per month NA 2 8 3 3
Average social media posts per month NA 10 80 80 80

Value of publicity generated 909K $1.5M $3.5M $10M $8M
Web site traffic (sessions) 1,944,374 1,600,000 2,300,000 1,800,000 1,800,000
Number of brochures distributed 321,195 327,870 250,000 726,345 275,000
Number of groups serviced 60 131 130 147 130
Economic impact of convention serviced (in millions) $62M $126.8M $150M $90M $85M
Certificate of Appropriateness (CA) applications 86 73 90 90 102
assistance services
Number of properties researched & added to the Cultural 22 23 28 28 25
Resource Survey
Number of grants awarded 4 3 4 4 4
Historic Township housing inquiries 55 53 135 135 150
Main Street merchants assisted 38 41 40 4 45

Nash Farm Average Daily Visitors 48 48 35 35 35
Nash Farm Interpretive Tours 20 35 40 40 40
Nash Farm Heritage Workshops / Special Events 41 43 46 46 46
Nash Farm Rentals 2 3 5 5 5
Nash Farm Attendance 17,283 17,540 20,000 20,000 25,000
HPC - Number of Landmark Cases 1 3 2 2 4
Number of Visitor Information Center Visitors 214,417 257,697 325,000 293,949 275,000

Number of VIC, Musuem & Historical Society Volunteers 0 685 500 739 960
Hours
Number of CVB Gallery Visitors NA 64,774 50,000 99,766 100,000

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