Page 183 - CityofGrapevineFY25AdoptedBudget

FY 2024-25 APPROVED OPERATING BUDGET
Special Revenue Fund
CVB – Festivals and Events
115-350-005

Division Description
The Festivals and Events Division within CVB expands and produces festivals and events that promote the Grapevine
Brand as a leisure and visitor destination, improves and produces Grapevine Vintage Railroad's North Pole Express to
promote Grapevine as the "Christmas Capital of Texas", it supports the Grapevine Wine Pouring Society and the Craft
Beer Guild of Grapevine and the participation of those organizations in festivals and other city events. It is also
responsible for expanding volunteer opportunities and participation of civic and service groups.

FY24 Division Accomplishments
 Planned and successfully executed the 38 Annual GrapeFest and the 40 Annual Main Street Fest,
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Butterfly Flutterby and Christmas Capital of Texas.
 Increased sponsorships by welcoming new sponsors such as Champion Energy for the Peace Plaza Ice
Rink. Additional new sponsors during FY24 new sponsors included Sam’s Club (National), Schaffer
Kubota, Meow Wolf, Dairy Max, Direct Impact Golf and Verizon.
 Recorded more than 19,000 volunteer hours at Grapevine’s annual festivals and events.

FY25 Division Goals and Objectives
 Increase event sponsorships by $60,000.
 Expand activations and work with Marketing/Communications to promote Grapevine’s annual festivals to
increase attendance by 5%.
 Grow volunteer base by working with Sponsorship Sales Manager to secure companies for volunteer
opportunities and sponsorships
 Support and grow the Grapevine Wine Pouring Society and Craft Brew Guild by adding 25 members to
each organization.

2021-22 2022-23 2023-24 2023-24 2024-25
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Personnel 525,052 865,697 907,146 809,104 845,110
Services 2,884,365 3,446,970 2,906,268 3,540,554 3,576,213

Total 3,409,417 4,312,667 3,813,414 4,349,658 4,421,323

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