Page 179 - CityofGrapevineFY25AdoptedBudget

FY 2024-25 APPROVED OPERATING BUDGET
Special Revenue Fund
CVB – Sales, Promotions & Administration
115-350-001

Division Description
The Sales, Promotions and Administration Division within CVB is responsible for securing and increasing corporate,
association, weekend, summer and holiday group booking for the hotels, promoting transient leisure bookings
highlighting Grapevine’s heritage, the historic districts, wineries, tasting rooms, dining and shopping as a primary
theme. The Division continues sales strategy for COVID-19 group convention business recovery and works with the
Sales Division to create and event package (A Night in Old Grapevine) to promote to hotels and corporations. It also
expands public media contacts to increase awareness of city hotels, attractions, restaurants and retailers. It promotes
Grapevine hotels, attractions, events, wineries, restaurants, and galleries as a unique selling feature to visitors, serves
the needs of conversation groups, leisure groups, and the individual traveler. It is also responsible to increase visitor
services through new programs at Grapevine Main and through gallery shows and passport activities.

FY24 Division Accomplishments
 Convention Sales team sourced 1,957 group leads (+12.9% to LY).
 Convention Sales team sourced 2,548,831 group room nights to partner hotels (+14.2% to LY).
 Potential economic impact of sales leads in FY24: $883M versus goal of $660M.
 Potential economic impact of booked leads in FY24: $205M versus goal of $155M.
 Sales team conducted 97 site visits in FY24.

FY25 Division Goals and Objectives
 Goal sourced groups: 2,000 group leads.
 Goal sourced room nights: 2,400,000 (two convention hotels undergoing major renovations in 2025 will
impact room availability).
 Potential economic impact of sales leads in FY25 proposed goal: $800M.
 Potential economic impact of booked leads in FY25 proposed goal: $180M.
 Goal site visits: 100.

2021-22 2022-23 2023-24 2023-24 2024-25
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Personnel 3,592,590 3,919,853 4,216,551 4,093,185 4,897,514
Supplies 207,776 330,661 440,300 291,667 394,100
Maintenance 147,250 255,967 207,730 195,698 214,012
Services 2,502,256 4,462,992 5,440,390 5,420,527 5,639,004
Insurance 1,162,616 1,325,662 1,700,984 1,699,917 1,820,408
Finance Fees 1,592 - - - -
Miscellaneous Expenses - 28,467 - - -
Capital Outlay - 46,371 - - -
Transfers 2,201,581 2,881,391 2,579,155 2,579,155 2,586,310

Total 9,815,661 13,251,364 14,585,110 14,280,149 15,551,348

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