Page 176 - CityofGrapevineFY25AdoptedBudget

FY 2024-25 APPROVED OPERATING BUDGET
Special Revenue Fund
115-350 Convention and Visitors Bureau (CVB)
216-350 Visitor Shuttle System (CVB)

FOCUS AREA(S)
Tourism, Transportation
Department Description
The Convention and Visitors Bureau (CVB) Department acts as the promotional arm of the city of Grapevine and is
responsible for actively selling, marketing and publicizing Grapevine globally, the Department promotes the city’s
hotels, meeting facilities, historic and family attractions, festivals and events, dining establishments and retail
businesses to the group meetings and leisure markets. Within the CVB Department is the Sales, Promotions and
Administration, Facilities, Festivals and Events, Grapevine Vintage Railroad, Sisters Cities, Grapevine Wine Pouring
Society, and Visitor Shuttle System Division.

Mission Statement
The Convention & Visitors Bureau acts as the promotional arm of the City of Grapevine and is responsible for
actively selling, marketing and publicizing Grapevine globally. The Bureau promotes the city’s hotels, meeting
facilities, historic and family attractions, festivals and events, dining establishments and retail businesses to the
group meetings and leisure markets.

FY24 Department Accomplishments
• Established Sister City program with Barossa Valley, Australia, one of the premier wine regions in
Australia and the world.
• Major Festivals, Main Street Fest and GrapeFest resumed full operations, including full slate of Artisan,
Market and Food Vendors as well as Festival Events and Activities, Sales Fams, Music and Entertainment.
• Significant progress was made addressing COVID deferred maintenance. Facility repairs and
improvements across all CVB properties were achieved. Replaced roofs, repaired and replaced HVAC units
and fire-retardant application at Nash Farm.
• Obtained Council approval for the redesign of the Grapevine Concourse and Pro Shop.
• Moved historic Bushong Cabin to prominent location on Main Street where it will be restored to its original
appearance for education and enjoyment of Grapevine citizens and visitors.
FY25 Department Goals and Objectives
 Build the Brand - Festival, events, attractions, heritage education and preservation, marketing and
promotions.
 Increase hotel and sales tax through sales, marketing and media promotions.
 Enhance quality of life experiences for citizens and visitors alike by developing destination experiences.
 Deliver the brand promise by providing the best possible visitor service and information.

2021-22 2022-23 2023-24 2023-24 2024-25
EXPENDITURES BY DIVISION Actual Actual Budget Estimate Approved

Administration 9,815,661 13,251,364 14,585,110 14,280,149 15,551,348
Facilities 1,720,723 2,118,671 1,695,100 1,948,182 2,291,540
Festivals & Events 3,409,417 4,312,667 3,813,414 4,349,658 4,421,323
Grapevine Vintage Railroad 2,080,269 2,992,608 3,955,367 2,879,368 4,386,552
Sister Cities 772 2,347 6,625 3,845 8,400
Wine Pouring Society / Craft Brew Guild 8,095 15,480 9,675 14,093 13,425
Visitor Shuttle System 269,759 538,777 801,783 631,153 838,235

Total 17,304,696 23,231,914 24,867,074 24,106,448 27,510,823

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