Page 403 - FY 2025 Adopted Operating Budget and Business Plan

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Enhance Regional Mobility

Goal 1: Explore Creative Alternative Transportation Opportunities
Objective 1: Promote Regional Connectivity
Project Performance Measure(s) Department(s)
ERM Arlington On-Demand Ridership, rider satisfaction, service Transportation
1.1.2 Dynamic Direct Route Pilot efficiency & utilization
Summary:
Estimated Actual
Milestone
This item supports the Council's "Enhancing Regional Completion Completion
Mobility" priority by improving access within Arlington Execution of COG Fall 2024
and to regional destinations while complementing the Funding
Arlington On-Demand Rideshare service. Implementation of Spring 2025
Dynamic Direct Route
Based on observed mobility patterns and higher-density Pilot
corridors, the City of Arlington proposes piloting a Pilot Completion Spring 2028
"dynamic direct route" model to improve the existing Evaluation and Reporting Winter 2028
Arlington On-Demand rideshare service. This innovative Completion
approach combines the predictability of direct routes with
the flexibility and affordability of on-demand ridesharing. Update:
During peak demand periods, a certain number of City staff is coordinating with Via Transportation, Inc., to
vehicles would operate on a predictable schedule and design and plan the service for launch in Spring 2025.
route, based on demand. However, during off-peak times, Current tasks include product development around design
these vehicles could be redeployed to optimize network and rider experience, preparing for the execution of
efficiency. community and rider engagement, and developing routine
reporting and analysis tools.
The goal of this project is to pilot this dynamic direct
route concept in Arlington and, if successful, the North
Central Texas Council of Governments (NCTCOG) may
explore expanding it regionally. Data from Arlington's
existing transit service and rider feedback will be used to
inform the design and implementation of the pilot,
ensuring it effectively meets the needs of riders.

The City of Arlington will fund this service through the
NCTCOG Transit Strategic Partnerships. The City received
$1,126,873 in funding from NCTCOG and will contribute
$281,718 in local share for a total project amount of
$1,408,591.

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