Page 112 - FY 24 Budget Forecast at Adoption.xlsx

ADMINISTRATION DEPARTMENT

DEPARTMENT DESCRIPTION:
The Administration Department works closely with City leadership and employees throughout the organization in implementing
the vision set by City Council, guiding projects and engaging with stakeholders throughout the Keller community. Funding in this
department is arranged into five divisions — Administration, Public Arts Programs, City Secretary, Communications, and
Community Services — and staff duties within those programs are equally diverse.

Administration collaborates with the City Council and its appointed boards and commissions to develop, analyze, and implement
policy direction and to create, implement and monitor the City's budget and capital improvements. This division provides staff with
leadership and guidance and establishes service delivery expectations. Public Arts organizes and promotes programs and
activities that encourage visual and performing arts in our community, defining policies and guidelines for acquiring and
commissioning art that enriches the quality of life for residents and visitors alike. The City Secretary's Office is responsible for
safeguarding the organization's records management, administering its public information request processes, overseeing
elections, and providing daily assistance to internal and external stakeholders. And the Communications division leads the City's
education and engagement efforts, working to maintain and strengthen the organization's positive public image. Lastly, the
Community Services division accounts for funds allocated to community events and organizations evaluated annually and
apportioned at the discretion of the City Council.

DEPARTMENT GOALS:
1. Pursue public-private partnerships that promote arts in Keller.
2. Work to provide educational opportunities to the public by leveraging Public Arts Program resources and relationships with
local educators.
3. Maintain and digitize the City’s official records, which include agendas, minutes, resolutions, and ordinances.
4. Process public information requests in accordance with State law.
5. Work with City departments to ensure records retention compliance with the Texas State Library and Achieves Commission.
6. Maintain and update the Code of Ordinances.
7. Hold City Council general, special, and run-off elections in accordance with City Charter and State law.
8. Assist the City Council with board and commission appointments and ensure all appointees and elected officials complete the
Texas Open Meetings Act and Texas Public Information Act training.
9. Enhance community relations with citizens via surveys, citizen committees and individual requests, and respond in a timely
manner through direct interaction, news releases, marketing and advertising, and Town Hall meetings.
10. Manage and administer the City’s website and social media outlets.
11. Prepare presentations and print materials as well as spoken comments as needed for meetings, special events and city
leaders’ public appearances.
12. Design and distribute newsletters, brochures, and other marketing and advertising materials promoting community news,
projects, events and initiatives.
13. Serve as a liaison between city officials, city staff, outside organizations and the media, and as the city spokesperson as
appropriate.
14. Recommend, oversee implementation, and develop policies and procedures for the use of communication technology and
outlets.
15. Handle all aspects of the city’s emergency communication efforts.
16. Promote a safe and enjoyable atmosphere at special events by providing friendly, efficient, and coordinated customer service
to all event organizers.
17. Provide support and coordination for the Special Events Review Team process and ensure the reviews, approvals, and
administration of special events are consistent in nature and attention is given to the use of city resources in support of such
activities.

DEPARTMENT OBJECTIVES:
1. Coordinate an annual schedule for programming and events that offer community exposure to all types of arts.
2. Operate a public arts program that follows the City of Keller's high standards for municipal excellence and provides beneficial
experiences and opportunities for Texas artists.
3. Update the City Secretary portion of the City website.
4. Utilize Legistar to allow citizens to apply for boards and commissions and to track members' terms and information before the
2023 boards and commissions appointment process.
5. Create a new boards and commissions handbook before the 2023 appointments.
6. Continue to improve new records request portal to ensure ease of request submittal and record receipt.
7. Continue to strategically grow the city's social media footprint to increase awareness and engagement among citizens of all
ages, staying flexible with changing platform algorithms.
8. Develop strategies to improve the website and mobile user experience, including the continuation of website streamlining and
analytics-based adjustments, accessibility upgrades, the expansion of story map technology, etc.

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