Page 158 - GrapevineFY24 Adopted Budget

FY 2023-24 APPROVED OPERATING BUDGET
CONVENTION & VISITORS BUREAU FUND
SALES, PROMOTIONS & ADMINISTRATION DIVISION SUMMARY
115-350-001

2020-21 2021-22 2022-23 2022-23 2023-24
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Personnel 3,516,603 3,592,589 3,790,001 3,681,675 4,216,551
Supplies 128,543 207,777 336,300 296,639 440,300
Maintenance 85,908 147,251 231,330 213,648 207,730
Services 1,734,373 2,503,848 4,934,494 3,948,100 5,440,390
Insurance 1,283,122 1,162,616 1,538,371 1,473,347 1,700,984
Capital Outlay 2,354 - - - -
Transfers 2,257,759 2,201,581 2,259,223 2,342,047 2,579,155

Total 9,008,662 9,815,662 13,089,719 11,955,456 14,585,110

OBJECTIVES

- Secure corporate and association group bookings for the hotels.
- Increase weekend, summer and holiday group bookings for the hotels.
- Promote transient leisure bookings highlighting Grapevine's heritage, the historic district, wineries, tasting rooms, dining and shopping as a
primary theme.
- Continue sales strategy for COVID-19 group convention business recovery.
- Work with the Sales Division to create an event package (A Night in Old Grapevine) to promote to hotels and corporations.
- Expand public media contacts to increase awareness of City hotels, attractions, restaurants and retailers.

- Promote Grapevine hotels, attractions, events, wineries, restaurants, and galleries as a unique selling feature to visitors.
- Service the needs of convention groups, leisure groups, and the individual traveler.

- Increase Visitor Services through new programs at Grapevine Main and through Gallery Shows and Passport Activities.

158