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ADOPTED | BUDGET

Communications

Who we are

The Communications Department is dedicated to promoting the city’s positive image and enhancing citizens’
understanding of their local government. The Communications Department works with all city departments and the
City Council to provide current information to residents about local government services and programs. This includes
video, print and digital communications.

What do we do

1 Maintain city's presence on social media 5 Maintain city's website
2 Bi‐monthly Electronic Newsletter 6 Maintain Government Access Channel
3 Monthly print newsletter mailed w/ water bills 7 Press Releases & Media Relations
4 Quarterly mailed print newsletter 8 Other external & internal communications

Council Priorities

Quality Community Development & Revitalization x Sense of Community
Efficient & Effective Transportation System Targeted Economic Development
Safety and Security Local & Regional Leadership
Financial Stability x Efficient & Effective Delivery of City Services
x Positive City Image

FY 2021‐22 Top Accomplishments Goals & Measures

 Redesign of City's website ‐ The city's website was redesigned in 2021 to give it a more modern feel and improved
user experience. With the revamp, it is now easier for visitors to find our most requested information. It is also
easier for city staff to update the home page. The last redesign was in 2016. The website receives over 857,000
visits and more than 1.5 million page views annually.

 Improved Meeting Broadcasts ‐ The cameras and computer equipment used to broadcast City Council and Planning
& Zoning Commission Meetings were replaced in 2021 providing improved picture and audio quality for our public
meeting broadcasts.

 2021 Citizen Survey ‐ A citizen survey was conducted in October to measure what residents think about the quality
of life in our community, as well as the services that the city provides. The survey was completed by 1,281
residents, giving it a margin of error of 2.5%.

 Street Improvements ‐ Keeping residents informed about current and upcoming street improvements has been a
priority throughout this year with regular updates in the city newsletter, website and social media. We have made
current and upcoming street improvement projects easier to find with a prominent button for Street
Improvements on the website home page.

189 NRH | TEXAS