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ADOPTED | BUDGET

Communications

Top Goals and Objectives

Goal 1
To improve citizens’ awareness and understanding of the city, its programs and its services using broad range of
communication tools to reach all demographics.

Objective Continue and increase electronic and social communications to reach residents directly.
Objective Continue traditional print communications to reach populations not online.
Objective Continue live broadcast of public meetings to maintain government transparency.

Goal 2
To promote a positive city image and increase regional awareness about North Richland Hills.

Objective Resume Explore NRH campaign to draw attention of those passing through NRH.
Objective Looks for new ways to leverage partnerships with regional media and community organizations.
Objective Increase cross promotion between city departments to reach more residents and customers.

Goal 3
To encourage citizen participation and involvement in our local government programs and community events.

Objective Maintain city meeting and event calendar on website and social media.
Objective Market city programs & events via print, digital and video communications.
Objective Encourage volunteerism and other opportunities for citizen engagement and involvement.

Goal 4 Goals & Measures
Create and execute impactful internal communications program that helps to increase staff engagement,
satisfaction and retention.

Objective Utilize internal staff committee to develop relevant and meaningful internal messaging.
Objective Utilize variety of communication tools to reach employees at all levels of the organization.

Goal 5
To keep community informed about the 2020 Street Bond Program's progress and costs.

Objective Maintain Bond Program webpage
Objective Provide regular updates via city newsletter and social media

190 NRH | TEXAS