Page 218 - CityofMansfieldFY23Budget

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Monthly hits to city website (monthly) - - 22,200 25,000
Increase average views of videos - - - 0
Number of projects produced with MISD - - N/A 2
Increase to road report views - - - 0

N O R T H
Goal #3 ● ● ● ● ●

Develop an advertising campaign to highlight and promote the city.

Objectives
1. Develop and design camera ready advertisements.
2. Increase marketing efforts to support economic development and planning and development growth.
3. Multiple language marketing to reach other markets in the region.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Regional campaigns produced - - - 2
Number of local ads produced (city produced special events) - - - 6
Analytics for ads reach - - N/A 3000

Communications & Marketing Actual Actual Budget Budget % Change
Summary 2019-2020 2020-2021 2021-2022 2022-2023 2022-2023
Personnel Services $ 272,927 $ 412,754 $ 313,670 $ 678,715 116.38%

Operations 28,643 65,605 46,065 80,346 74.42%

Total $ 301,570 $ 478,359 $ 359,735 $ 759,061 111.01%

Communications & Marketing 2020-2021 2021-2022 2022-2023 2022-2023
Full Time Equivilent Positions Budget Budget Budget Change
Community Engagement Director - 0.5 0.75 0.25
Communications & Outreach Director - 0 1 1
Communications Manager 1 1 1
Digital Marketing Manager 1 1 1
Media & Production Specialist - - 1 1
Total 2 2.5 4.75 2.25

STAY INFORMED: MANSFIELD CITY NEWSROOM

Contact: Bernadette McCranie, 817-276-4266

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