Page 217 - CityofMansfieldFY23Budget

Department Name:
Communications & Marketing

Mission Statement:
The mission of Communications and Marketing is to be the citizen, staff, and media link to the City of Mansfield, enabling each
to access information on City news and special events, and participate in on-going dialogue city-wide to build consensus and
community support.

Services Provided:
1. Official City spokesperson and Public Information Officer
2. Content creator for the City newsletter, City's website, and social media
3. Assist in City communication plans and crisis communications

CITY COUNCIL’S STRATEGIC PRIORITIES N O R T H

Noteworthy Organizational Remarkable Together Healthy
Essentials Excellence Experiences as One Economy
Consistently Strong team Distinctive Create Sustainable assets,
high-quality and internal services and community financial strength &
services culture amenities connections growth

N O R T H
Goal #1 ● ● ●

Become the residents' number one source of city news and information.

Objectives
1. Expand social media presence across different channels
2. Utilize the Digital Studio to create more video content
3. Develop the city's Instagram and TikTok pages

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Grow existing channel audience - - - 10%
Launch City Instagram & Tik Tok (Grow audience) - - - TBD
Create consistent video content (monthly) - - - 12
Average number of views per video - - - 100
Average monthly reach for social media posts - - 6,120 6,500

N O R T H
Goal #2 ● ● ●

Focus on messaging to residents

Objectives
1. Refresh the city website's images and content
2. Produce a Road Report video to increase resident's awareness of ongoing projects
3. Collaborate with MISD marketing students

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