Page 93 - City of Colleyville FY22 Adopted Budget

3. Marketing and promotional activities related to city programs and events

1.3 Assure convenient access to public information
1.4 Communicate thoroughly and strategically
5.1 Create and sustain an identifiable Colleyville brand

The department manages all marketing efforts on behalf of the city, including advertising,
marketing collateral, library and recreation guides, graphic design, video and photography
needs.

4. Manage the city’s brand
5.1 Create and sustain an identifiable Colleyville brand

The department manages the city’s brand so that communications and marketing
programs initiated by the city are clearly identified as the City of Colleyville and meet the
consistently meet the city’s standards for all advertising, marketing collateral, and digital
platforms.

5. Provide special events that promote a sense of community in a safe and fun environment
The Communications Department is also the city’s Special Events Department and plans
and produces city events throughout the year. One of the biggest events, Stars and
Guitars is an outdoor concert that is held annually the last Friday in June. The event is
held at City Park and includes reserved tables and open lawn seating. Attendees can enjoy
a concert and fireworks under the stars, while dining on a variety of foods offered at a food
truck park.

Another big event is the Harvest Festival, an outdoor event that is held annually the third
Saturday in October. The event is held at the Plaza and South Grounds of Colleyville City
Hall and includes games, live music, treats, a costume contest, horse-drawn carriage rides,
a pumpkin patch, pony rides, a petting zoo, food vendors, and a fall market. Princesses,
pirates, goblins and ghouls can enjoy a day of Halloween amusement and fun for the whole
family.

The Colleyville Christmas Tree Lighting Celebration is an outdoor event that is held
annually on the first Friday in December. The event is held at the Plaza and South Grounds
at City Hall and includes the lighting of the city tree, community decorated tree winners
announced, photos with Santa, attractions for children (i.e., balloon artists, face painting,
caricature artists, inflatables), petting zoo, pony rides, trackless train rides, horse-drawn
carriage rides, performances by local children’s choirs, food vendors and a Christmas
market. Merrymakers can launch the holiday season with a magical evening filled with
holiday sparkling lights and a variety of festive entertainment.

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