Page 95 - City of Colleyville FY22 Adopted Budget

5-Year + Outlook
The next five years will be evolving as it relates to community relations, communications, and
marketing. As social media continues to grow and change, the city will need to ensure it
maintains a strong social media presence, staying actively engaged and responsive. Social
media is a great tool for two-way citizen interaction, and the city will look for additional ways
to enhance these efforts. Communications will continue its proactive approach by continuing
the video segments introduced in 2021 – City Beat, Your Council Minute, and Service in Focus
-- anticipating what residents want to know, need to know, and how to best reach them. The
city recently launched a new Colleyville.com and will look for ways to grow and enhance the
site. Events will continue to be fine-tuned to meet the needs of the community.

Departmental Specific Objectives

Description Timeline Strategic Goal Link
Attain complete sound 5.2 Support a variety of
system needs to be fully Spring of 2022 community events,
self sufficient concerts, and celebrations
Work with Economic
Development Dept. to 5.2 Support a variety of
secure higher quality Winter of 2022 community events,
directional & event concerts, and celebrations
signage

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