Page 263 - Manfield FY21 Budget

Actual Actual Budget Budget
MPFDC Marketing & Communications 2017/2018 2018/2019 2019/2020 2020/2021
Demand
Population 70,170 73,410 75,597 76,000
Workload
Number of Newsletter Articles/month 4 4 4 N/A
Number of Social Media Posts/month 35 40 40 40
Number of PARD Events to cover (promote & 100 100 100 100
Number of Recreation Guides per year 4 4 4 3
Number of Outreach Events per year 12
Number of e-Newsletters/month 3 3 4 4
Productivity
Parks Social Media Engagement Rate 0 >5000 >10,000 >12,000
Parks Facebook Followers 0 2,000 4,000 6,000
Effectiveness
Department brand impression/approval 95% 95% 95% 95%

Measurable Outcomes:
• Increase social media follower total and average post engagement by 25%.
• Adopt a 3-year Communications and Marketing Plan.
• Complete all brand updates in signage and marketing materials.

MPFDC Marketing/Communications 2018-2019 2019-2020 2020-2021 2020-2021
Full Time Equivalent Positions Budget Budget Budget Change
Marketing & Communications Manager 1 1 1
Total 1 1 1 0

262