Page 258 - Manfield FY21 Budget

Performance Objectives
• Track how many bids/RFP requests we receive from each trade show in 2020.
• Track hotel pickup from Summer Regional ad campaign.
• Track Hospitality Hero nominations.

Specific performance measures for the CVB are the same as those listed for Hotel/Motel Tax fund.

Measurable Outcomes
• Distribute Hotel/Motel tax funds to qualified applicants as approved by the subcommittee and
City Council during the budget process.
• Expand our advertising footprint to market Mansfield as a cultural destination.
• Completion of a Cultural Arts Master Plan.

Convention & Visitors Bureau Actual Actual Budget Budget % Change
Summary 2017-2018 2018-2019 2019-2020 2020-2021 2020-2021

Personnel Services $ 226,424 $ 247,767 $ 239,413 $ 289,565 20.95%
Operations $ 137,282 $ 116,719 $ 150,587 $ 120,435 -20.02%

Capital - 81,794 - -
Total $ 363,706 $ 446,280 $ 390,000 $ 410,000 5.13%

Convention & Visitors Bureau 2018-2019 2019-2020 2020-2021 2020-2021
Full Time Equivalent Positions Budget Budget Budget Change
Tourism Manager 1 1 1
Tourism Coordinator 1 1 1
Total 2 2 2 0

257