Page 255 - Manfield FY21 Budget

HOTEL/MOTEL TAX FUND

MISSION STATEMENT:

The mission of the Hotel/Motel Tax Fund is to promote programs related to tourism, advertising,
promotions and programs advancing the arts and historical preservation within the City of Mansfield.

Department at a Glance

The Hotel/Motel Tax Fund is used to account for Hotel/Motel Tax revenues. Section 351.101 of the Texas
Tax Code, Use of Tax Revenue, states that revenue from the municipal hotel occupancy tax may be used
to promote tourism and the convention/hotel industry. The Hotel/Motel Tax is used to fund various
organizations that promote tourism, art and historical preservation. In FY 2020-2021, $593,563 in
estimated revenue will be available, which is a decrease of $198,000 or 25% of the FY 2019-2020 budget.
Covid-19 impacted the hotel industry nation-wide, and Mansfield, TX was no exception. While we are
hopeful that revenue in the Hotel/Motel Tax fund will bounce back, we have budgeted conservatively.

Key Goals and Objectives

Goal 1
Advertise and conduct solicitations and promotional programs to attract tourists and convention delegates
or registrants to the City of Mansfield or its vicinity.

Objectives:
• Dedicate resources to advertising and conducting solicitations and promotional programs to
attract tourists and convention delegates or registrants to the municipality or local vicinity.
• Encourage advertising in various magazines, websites and local organizations to promote the City
of Mansfield’s hotels.
• Assist local organizations in the promotion of Mansfield as a tourist destination.

Goal 2
Encourage, promote, improve and provide application of the arts, including instrumental and vocal music,
dance, drama, folk art, creative writing, architecture, design and allied fields, painting, photography,
graphic and craft arts, motion pictures, radio, television, tape and sound recording and other art,
performance, execution and exhibition of these major art forms.

Objectives:
• Through the City Council and Hotel/Motel Subcommittee, provide funding to promote the arts
during the City’s annual budget process.
• Provide staff support as requested by the various organizations who request assistance.
• Encourage events that promote the arts and assist in the marketing mediums to increase public
awareness for these events.

Goal 3
Advertise and conduct solicitations and promotional programs to encourage tourists and convention
delegates to visit historical sites and museums.

Objectives:
• Provide funding to promote historical restoration and preservation projects and activities.
• Provide staff support as requested by the various organizations who request assistance.

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