Page 220 - Manfield FY21 Budget

Performance Measures
• Promote Mansfield via social media posts, website news stories, and media placement.
• Create advertising and promotional materials specific to Historic Downtown.
• Develop an employee intranet site to improve internal communications.

Actual Actual Budget Budget
Commnications & Marketing 2017/2018 2018/2019 2019/2020 2020/2021
Demand
Communications & Marketing Team meetings 6 7 7 7
City Council/Public Meetings 34 29 40 35

City Staff 538 524 551.75 493.75

City Website Page Views (annually) 2.4M 2.0M 1.08M 1.32M
Workload
Social Media Posts 696 1,050 800 1,000
Special Event Participation 12 12 10 10
Productivity
Video Projects Produced 5 4 3 4

Special Event Participation 12 12 10 10
Effectiveness
Social Media Reach (avg monthly) 3,890 3,715 3,950 4,100

Hits to City Website Homepage (monthly) 63,900 65,230 90,000 110,000
Social Media New Likes (monthly) 388 392 425 465

Measurable Outcomes:
• Add 2,500 social media followers in FY 2020-2021.
• Updated Crisis Communications Plan.
• Successful implementation of an employee intranet.

Communications & Marketing Actual Actual Budget Budget % Change
Summary 2017-2018 2018-2019 2019-2020 2020-2021 2020-2021
Personnel Services $ 258,374 $ 257,276 $ 277,985 $ 321,334 15.59%

Operations 35,630 47,763 33,752 40,847 21.02%
Total $ 294,004 $ 305,039 $ 311,737 $ 362,181 16.18%

Communications & Marketing 2018-2019 2019-2020 2020-2021 2020-2021
Full Time Equivilent Positions Budget Budget Budget Change
Communications Director 1 1 1
Graphic Designer 1 1 1
Total 2 2 2 0

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