Page 233 - Hurst Budget FY21

CITY OF HURST

ENTERPRISE FUND GENERAL SERVICES 0222 SUPPORT SERVICES

 Increase promotion of the website and mobile app.
 Continue to engage social media users through contests and regular postings.

PERFORMANCE MEASURES

Input: PY Actual CY Estimate Projected
Full time employees
(Communications) 2 2 2
Full time employees (Warehouse) 1 1 1

Workload/Output:

City magazines produced 4 4 4

Websites maintained 7 7 7
Social media sites maintained 4 4 4

Internal newsletters produced 4 3 4

Parts issued by warehouse 13,995 13,000 13,000
Effectiveness:

Visits to city website 1, 166,608 1,052,649 1,100,000
Facebook followers 12,333 13,551 14,000

Twitter followers 2,733 3,131 3,300

Instagram followers 1,142 1,249 1,300
Total App Downloads 1,287 1,489 1,600

Town Hall Forum attendees 250 250 250

Hurst 101 Academy participants 14 13 15
Efficiencies:

Publications prepared on time 100% 100% 100%
Media inquiries responded to within
24 hours 100% 100% 100%
Website updated with current
information 100% 100% 100%

221