Page 231 - Hurst Budget FY21

CITY OF HURST

ENTERPRISE FUND GENERAL SERVICES 0222 SUPPORT SERVICES

MISSION STATEMENT

The goal of the Support Services Division is to inform and engage the public; and to
provide building maintenance services and warehouse functions in an efficient and
customer service friendly manner

DIVISION DESCRIPTION

The primary function of the Support Services Division is to inform and engage the public through
city publications, programs, social media, and the city website and mobile app. Working with the
City Council, City Manager, and other Departments, the Division handles marketing and
communications for the City including the Where We Live magazine and mobile app, newsletters,
brochures, website information, water bill inserts, and annual reports. The Division is also
responsible for developing and maintaining media relations and community engagement
programs such as the Hurst 101 Academy, the Youth in Government Program, and the Hurst
Hearts Campaign. Additional areas of citywide divisional support include mail processing and
postage, building maintenance, and warehouse functions.

PRIOR YEAR RESULTS & ACCOMPLISHMENTS

 Partnered with other departments to enhance marketing and communications both
internally and externally, i.e. migratory birds, job openings promotion, National Night Out
and Property Pride programs.
 Received TAMIO Award of Honor for website population under 100,000.
 Production and marketing of FY 2020 Budget video.
 Partnered with the HEB Chamber, the City of Bedford and the City of Euless to offer an
even more dynamic Youth In Government program to high school juniors and seniors
who live in Hurst, Euless and Bedford.
 Launched a new City of Hurst logo and tagline to enhance marketing efforts and
provided a brand guide to departments to maintain consistency and recognition on all
marketing materials coming out of the city.
 Began mailing out newly formatted, monthly water bill inserts to allow for more
information to be shared with residents in a timely manner.
 Redesigned the Senior Pipeline, giving it a look that is more consistent with our Where
We Live Magazine.
 Redesigned Annual Report that is mailed out to residents with more up to date look and
provided more in depth information.

219