Page 232 - Hurst Budget FY21

CITY OF HURST

ENTERPRISE FUND GENERAL SERVICES 0222 SUPPORT SERVICES

FUTURE INITIATIVES

 Continue improving digital communication with our residents that is both effective at
reaching people and cost effective.
 Expand video projects to include short videos to help explain water service and delivery,
garbage service, our new tag line, etc. to residents.
 Continue to partner with other departments to help promote city initiatives.
 Condensing the quarterly Where We Live magazine to include quality information on
city-wide programs and events and offering a separate rec guide three times a year filled
with classes and programs offered at the rec center.

GOALS, OBJECTIVES & PERFORMANCE MEASURES

Council Priorities:

☒Public Safety ☒Innovation
☐Economic Vitality ☐Redevelopment
☒Infrastructure ☐Leadership

Goals:
 Continue to engage users through our social media.
 Continue educating residents and city employees about the city’s Strategic Plan.
 Continue adding quality content in the Where We Live magazine.
 Grow the Hurst Hearts kindness campaign and share more stories of positivity
happening in our community on social media.
 Continue to enhance programs to encourage citizen participation in government
 Maintain a website that is user friendly with accurate and up to date information
 Continue to develop media relations.
 Continue to grow our internal customer service by being a resource for other
department’s communication and marketing needs and develop stronger internal
communication by adding an employee newsletter.
 Add more video content to our communication strategy.

Objectives:

 Produce four city magazines annually, update the website and post on all social media
outlets regularly and produce quality miscellaneous materials. (i.e., Water Quality Report,
Retail Guide, etc.).
 Continue to provide and promote community engagement programs such as the Hurst
101 Academy, the Youth in Government Program, and the Town Hall Forum.

220