Page 188 - Grapevine FY20 Approved Budget

Convention & Visitors - Sales, Promotions & Administration
115-350-001

Expenditures by 2016-17 2017-18 2018-19 2018-19 2019-20
Major Object Actual Actual Budget Estimate Approved

Personnel Services 3,301,077 3,563,736 3,691,868 3,375,075 3,916,176
Supplies 410,830 393,391 538,700 458,915 549,400
Maintenance 136,584 127,103 728,700 208,336 467,700
Services 4,176,117 4,179,721 3,944,879 3,247,220 3,959,108
Insurance 0 0 1,243,123 1,069,816 1,245,432
Capital Outlay 75,000 486,456 0 662,875 0
Transfers 2,984,608 14,738,298 2,561,336 2,305,267 2,510,196
Total 11,084,216 23,488,705 12,708,606 11,327,504 12,648,012

Objectives

- Secure corporate and association group bookings for the hotels.
- Increase weekend, summer and holiday group bookings for the hotels.
- Promote transient leisure bookings highlighting Grapevine's heritage, the historic district, wineries, tasting rooms, dining and
shopping as a primary theme.
- Expand public media contacts to increase awareness of City hotels, attractions, restaurants and retailers.
- Promote Grapevine hotels, attractions, events, wineries, restaurants, and galleries as a unique selling feature to visitors.
- Service the needs of convention groups, tourism groups, and the individual traveler.

2016-17 2017-18 2018-19 2018-19 2019-20
Performance Indicators Actual Actual Budget Estimate Approved

Potential economic impact of sales leads generated $577 M $592 M $490 M $690 M $600 M
Potential economic impact of booked leads $138 M $140 M $130 M $160 M $146 M
Number of convention & tourism site visits 107 105 110 110 112
Number of travel writers hosted per year 42 37 42 35 42
Media releases distributed per week 4 5 15 8 15
Value of publicity generated $9 M $9 M $12 M $10 M $11 M
Web site traffic (sessions) 1,904,827 1,884,626 1,945,000 1,950,000 2,000,000
Number of brochures distributed 1,388,727 985,549 1,200,000 850,000 1,200,000
Number of groups serviced 181 190 180 170 175
Economic impact of convention serviced (in millions) $105 M $128 M $88 M $88 M $95 M
Average hours worked at convention information 68 76 70 67 75
kiosk (per month)
Certificate of Appropriateness (CA) applications 124 122 150 150 150
assistance services
Number of properties researched & added to the 30 38 35 40 35
Cultural Resource Survey
Number of grants awarded 11 11 6 6 6
Assisted historic housing projects 69 71 120 110 100
Main Street merchants assisted 34 52 45 45 45
Heritage Experience school tours 4 2 50 8 8
Nash Farm Averge Daily Visitors NA NA 40 41 42
Nash Farm Interpretive Tours 180 69 76 40 70 70