Page 80 - FY2020Colleyville
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5-Year + Outlook
The next five years will be evolving as it relates to community relations, communications, and
marketing. As social media continues to grow and change, the city will need to ensure it
maintains a strong social media presence, staying actively engaged and responsive. Social
media is a great tool for two-way citizen interaction, and the city will look for additional ways
to enhance these efforts. Communications will be more proactive in its communication efforts,
anticipating what residents want to know, need to know, and how to best reach them. The
city recently launched a new Colleyville.com and will look for ways to grow and enhance the
site. Further, the city will utilize more video content for the website and social media as that
is the way more people like to receive news and information.
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