Page 78 - FY2020Colleyville

3. Marketing and promotional activities related to city programs and events

1.3 Assure convenient access to public information
1.4 Communicate thoroughly and strategically
5.1 Create and sustain an identifiable Colleyville brand

The department manages all marketing efforts on behalf of the city, including advertising,
marketing collateral, library and recreation guides, graphic design, and photography
needs.

4. Manage the city’s brand
5.1 Create and sustain an identifiable Colleyville brand

The department manages the city’s brand so that communications and marketing
programs initiated by the city are clearly identified as the City of Colleyville and meet the
consistently meet the city’s standards for all advertising, marketing collateral, and digital
platforms.

5. Provide special events that promote a sense of community in a safe and fun environment
The Communications Department works with other city departments to plan and produce
city events throughout the year. One of the biggest events, Star and Guitars is an outdoor
concert that is held annually the last Friday in June. The event is held at the Colleyville
Center and includes reserved tables and open lawn seating. Attendees can enjoy a concert
and fireworks under the stars, while dining on a variety of foods offered at a food truck
park.

Another big event is Haunted Trail Fest, an outdoor event that is held annually the third
Saturday in October. The event is held at the Colleyville Nature Center and includes
Halloween games, crafts, and treats, a costume contest, a pumpkin patch and a haunted
trail. Princesses, pirates, goblins and ghouls can enjoy a night of Halloween amusement
under eerie skies and venture down a haunted trail.
The City Tree Lighting Ceremony is an outdoor event that is held annually on either the
last Friday in November or the first Friday in December. The event is held at the Colleyville
City Hall/Library in the Village at Colleyville and includes the lighting of the city tree,
community decorated trees, photos with Santa, holiday themed children’s games and
crafts, cookie decorating, performances by local children’s choirs, food vendors and a
holiday market. Merrymakers can launch the holiday season with a magical evening filled
with holiday sparkling lights and a variety of festive entertainment.

76