Page 136 - FY 19 Budget Forecast 91218.xlsx

ECONOMIC DEVELOPMENT DEPARTMENT
ADMINISTRATION DIVISION (100-190-01)

DEPARTMENT DESCRIPTION:
The Economic Development Department fosters sustainable economic growth opportunities for job creation and
revenue enhancement through comprehensive business expansion, attraction, promotion and retention programs and
services to ultimately increase the commercial property tax base, residents’ property value and improve quality of life
for all Keller residents. The Department will utilize the 2014 Economic Development Strategic Plan to assist the City of
Keller in the following areas:
• Focus on attracting top-tier businesses
• Work to ensure the strength and sustainability of existing businesses
• Expand the commercial property tax base
• Enhance retail opportunities that will assist in the increase of the local sales and use tax
• Create job opportunities through the recruitment of large employers
• Encourage patronage from those living outside of Keller
DEPARTMENT/DIVISION GOALS:
Attraction and Retention Activities:
1. Attract and retain quality commercial developments from a variety of target industries that increase our residents’
property value and improve their quality of life while ultimately increasing and/or expanding the retail, commercial and
residential tax base.
2. Maintain regular contact with existing businesses through an active outreach program to identify and act on retention
and expansion opportunities.
3. Oversee the Keep it in Keller program to promote and support local businesses. Continue ongoing shop-local
campaign and maintain the www.keepitinkeller.com website that provides residents and visitors alike.
4. Attend at least three (3) trade shows to market the City of Keller to prospective developers, businesses, realtors and
investors from across the state and the nation.
5. Pursue CEcD accreditation - this is a four-year process.
6. Update the Economic Development Strategic Plan.
7. Foster communication with neighboring cities, county, NTCOG, state legislative representatives, office of the
governor and the state economic development department.

DEPARTMENT/DIVISION OBJECTIVES:
1. Identify key retail and restaurant entities to target with the aid of the Retail Coach and actively pursue locating them
on key parcels in Keller.
2. Pursue status as a Main Street City USA and implement the Main Street program.
3. Procure reservations for the ICSC Dallas, ICSC Las Vegas, Retail Live Austin, and NTCAR annual events.
4. Taylor marketing outreach to goals.
5. Procure reservations in at least two (2) IEDC training seminars for both the Director and Coordinator toward CED
accreditation.
6. Continue the interactive relationship with the Greater Keller Chamber of Commerce, including the business survey
feedback they acquire on our behalf.
7. Establish a timeline for updating the Strategic Plan over the course of the year during the regular KEDB meetings.
8. Establish regular, interactive communication with neighboring cities, county, NTCOG, state legislative
representatives, office of the governor and the state economic development department.

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