Page 139 - FY 19 Budget Forecast 91218.xlsx

ECONOMIC DEVELOPMENT DEPARTMENT
OLD TOWN KELLER (100-190-17)

DEPARTMENT DESCRIPTION:
The Old Town Keller (OTK) division was created to account for expenditures relating to the preservation of
Old Town and the improvements intended to enhance and promote business development in Old Town.

* Beginning in FY 2017-18, Old Town Keller Division will be shown as part of Economic Development

DEPARTMENT/DIVISION GOALS:
1. Improve and preserve the Old Town Keller area through coordinated efforts with merchants, property
owners, other municipal departments and outside agencies.
2. Encourage additional retail and commercial activity in the Old Town area.
3. Improve the appearance of the original Old Town Keller area.
4. Oversee the Old Town Keller Façade Improvement Grant Program.
5. Serve as Liaison with the Old Town Keller Merchants Association.
6. Achieve national designation as a Main Street USA City.

DEPARTMENT/DIVISION OBJECTIVES:
1. Apply for national designation as a Main Street USA City.
2. Oversee the redevelopment of Old Town Keller Phase I and II in conjunction with Planning and
Engineering staff.
3. Actively solicit particular restaurants and retailers to fill vacant parcels/buildings in Old Town Keller.

SERVICE LEVEL ANALYSIS:
FY 2018-19
FY 2016-17 FY 2017-18 FY 2017-18 Adopted
Actual Budget YE Proj.
SERVICES PROVIDED Budget
Meet with business prospects or existing
businesses to discuss opportunities for 148
new or expanded development
Meet with existing business owners to
seek partnership opportunities to improve
the overall environment and viability of 130
Old Town Keller
Old Town Keller Façade improvement 2
grants approved by City Council
Old Town Keller Façade improvement 1
grants completed
Attend Old Town Keller Merchants 2
Association meetings

PERFORMANCE INDICATORS
Increase outreach to Old Town Keller 5
businesses
Increase investment opportunities by 1%
seeking Main Street designation

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