Page 96 - Fort Worth City Budget 2019

General Fund

Communication and Public Engagement

DEPARTMENT SUMMARY

FY2017 FY2018 FY2018 FY2019 Change from Adopted
Final Adopted Adjusted Adopted Amount %
Transfer In - 1,554,152 1,554,152 1,554,212 60 0.00%
$
Revenue $ - $ 1,554,152 $ 1,554,152 $ 1,554,212 60 0.00%

Salaries & Benefits - 3,315,053 3,267,085 3,364,907 49,854 1.50%
Gen Operating & Maintenance - 745,360 745,360 763,761 18,401 2.47%
Transfer Out & Other - 3,594 3,594 - (3,594) -100.00%
Expenses $ - $ 4,064,007 $ 4,016,039 $ 4,128,668$ 64,661 1.59%

FTE 41.00 42.00 1.00 2.44%

AP 41.00 42.00 1.00 2.44%

DEPARTMENT PURPOSE AND GOALS
The City of Fort Worth Communications and Public Engagement office works with city departments, city
leadership, and elected officials to inform and engage the residents of Fort Worth about the activities of the city
through a comprehensive use of public engagement and communication tools. It ensures that employees receive
regular communications and information on initiatives and important city issues.

The program’s key initiatives are to:
• Educate and inform City of Fort Worth employees to become ambassadors for the city, emphasizing
benefits, healthy living, volunteerism, and education.
• Use new and existing technologies to improve digital outreach for the city and enhance the delivery of
city messages.
• Consistently incorporate the City of Fort Worth brand in all city materials. Use the city’s vision, mission,
and key messages as the foundation for every department’s communications efforts.
• Tell the city’s story and educate the public on services and accomplishments.
• Expand and improve outreach throughout the city, identifying underserved audiences and new
opportunities for community engagement.

The Department is composed of three distinct work areas: the Communications Office, the Community
Engagement Office and the City Call Center. The Communications Office oversees all communications for the City
of Fort Worth. This includes media relations, email marketing, internal and external communications, social media,
graphic design, Fort Worth TV (FWTV) and the city’s website. The Community Engagement Office is responsible
for community outreach and education through regular contact with neighborhood associations, schools, and
community organizations. The Call Center responds to all resident calls that come in through the city’s primary
phone number. The division is also involved in the implementation of the city’s new Customer Relationship
Management (CRM) system.

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