Page 78 - Colleyville FY19 Budget

1.3 Assure convenient access to public information
1.4 Communicate thoroughly and strategically
5.1 Create and sustain an identifiable Colleyville brand

The department manages all marketing efforts on behalf of the city, including advertising,
marketing collateral, library and recreation guides, graphic design, and photography
needs.

4. Manage the city’s brand
5.1 Create and sustain an identifiable Colleyville brand

The department manages the city’s brand so that communications and marketing
programs initiated by the city are clearly identified as the City of Colleyville and meet the
consistently meet the city’s standards for all advertising, marketing collateral, and digital
platforms.

Performance Measures & Vital Statistics

FY 2018 FY 2019
Performance Measures FY 2014 FY 2015 FY 2016 FY 2017
Estimate Target

Number of News 23 29 31 52 60 60
Releases

Public Information 4 6 6 9 8 8
Campaigns
FY 2018
Vital Statistics FY 2014 FY 2015 FY 2016 FY 2017
Estimate

Visits to Colleyville.com 318,759 317,793 321,567 294,099 285,060

E-News Service 2,621 2,839 3,225 3,819 4,074
Subscribers

Social Media Followers
New
on City of Colleyville Measure 1,000 1,836 2,639 4,755
Government

76