Page 76 - Colleyville FY19 Budget

• Additional conference space for break out rooms to improve rental income
• Additional storage space for tables, chairs and audio video equipment
• Kitchen equipment upgrade to accommodate catering activities during events
• Outdoor restroom facilities for outdoor City events
• 4 Window replacement
• Outdoor rental space garden plaza for ceremonies and receptions

The Colleyville Center’s unique value to the community as an amenity and to local businesses
as an economic generator will continue to mature. The majority of the week day rentals
continue to be residents and non-profit groups utilizing the Center for meetings. Although
they are the primary users of the facility, only 16% of current revenue is generated by these
groups. Resident venue fees will remain unchanged and continue to remain deeply discounted
for the 21 year at 20% providing an additional marketing incentive for resident usage.
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Targeted marketing efforts will continue to both non-resident and business segments. With
54% of current revenue generated by the non-local weekend rentals, the Center will
concentrate on the non-resident segment for both revenue growth and to fuel use of services
provided by local Colleyville businesses. Weekend weddings and multi-day business seminars
continue to provide the largest opportunity. Additional marketing funding for social media will
be necessary to reach out to these segments and expand the DFW community use of the
Center in addition to our residents.

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