Page 73 - Colleyville FY19 Budget

at the Center are booked by Colleyville civic organizations and residents whom enjoy
deeply discounted rental rates.

With a central location in the City of Colleyville, the Center and its grounds provide a
venue for life celebrations. Whether they be holiday themed city events with concerts,
fundraising banquets, baptisms, birthdays, graduations, or memorials, the Center
supports the Colleyville community and our citizens throughout their lives.

Maintaining this community asset excellent working condition is integral to ensuring
the venue is able to be enjoyed for generations yet to come. The Colleyville Center
was completed in 1998 through citizen fundraising and special bond issue. In 2010
extensive renovations to update the Center technology and façade to a more neutral
pallet were completed. In 2019, the Center will increase by 3,000 square feet its
rentable space. The addition of a garden plaza area outside of the 4 large palladium
windows that define the Center brand. The garden plaza will provides additional
ceremony and reception areas for guests as well as a visual improvement looking out
the windows.
The ongoing maintenance of both the facility and grounds for citizen social enjoyment
or civic events, remains constant for the facility to remain relevant. The Center retains
one full time employee to monitor and schedule all equipment maintenance and repair.
With over 25,000 guests in the building per year, the protection of the asset remains
paramount.

2. Provide a venue that generate rental revenue to offset operating expenses

1.1 – Actively involve and engage stakeholders
2.4 – Demonstrate stewardship of public resources

3.4- Thoroughly plan for future capital investments and associated costs

4.3 – Adopt best-practice planning and development processes

The Department conducts daily huddles to align weekly, monthly and quarterly venue
goals. Included in the huddle is a white board with not only Department mapping but
our alignment to overall City mapped objectives reflecting citizen and community
needs. It is the Colleyville Center Department understanding of critical business
outcomes that aligns its employees to the importance of their contribution as a piece
of the puzzle.

In an effort to offset the cost of operating and maintaining the Center for its primary
purpose as a venue for public and civic use, the facility is made available for private
use at rates that are competitive in the venue rental market. Center marketing efforts
concentrate on three targeted segments: Residents, Non-Residents, and Businesses.
Incremental revenue sources include value-added services such as refreshments and
linens. The Colleyville Center is a popular venue for weddings, both ceremonies and
receptions. Staff has also been pursuing more business rentals for weekday utilization
and continues to increase the business segment rentals 30% on an annual basis.
Efforts will continue to maximize Center utilization for revenue generation, while still
being available for public and civic use.

In order to stay relevant in an extremely competitive venue market, you must evaluate
and adjust rental rates accordingly based on trends in the hospitality market. Rental
rates will be looked at in 2019 to determine if rates need to be raised in 2020. The
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