Page 98 - Azle City Budget 2019

DEPARTMENT DIVISION ACCOUNT
Economic Development Administration 01-517

PURPOSE STATEMENT:
To facilitate economic development within the City of Azle.

GOALS AND OBJECTIVES:
1) Continue BRE (Business Retention & Expansion) Program
2) Promote properties/buildings with the highest development potential
3) Continue to engage in Dialogue of Introduction to Opportunities in Azle and Relationship Development with
Consultants, Developers, and Brokers
4) Continue with outreach plan to targeted consultants, commercial brokers, and retail developers in the
Dallas/Fort Worth market and set up meetings with six (6) representatives
5) Participate in two retail-related events
6) Exhibit at two trade shows
7) Continue economic development websites for Azle
8) Continue to work with City Staff to identify infrastructure goals for water/wastewater extensions to the most
developable properties
9) Partner with allies in marketing opportunities
10) Develop an Azle Main Street Program & Plan
11) Participate in Quality of Place projects with the City
12) Servolution program participation
13) Implement digital billboard advertising campaign

KEY POINTS OF PROPOSED BUDGET:
Personnel Services: Increase due to step increase, 3% cost of living adjustment, and increased benefit costs.
Contractual Services: Increase requested to ramp up economic development marketing efforts.

KEY INDICATORS OF PERFORMANCE: FY 16-17 FY 17-18 FY 18-19
Actual Estimate Projection
BRE Visits 10 10 10
Site Selector/Developer Outreach 100 100 120
Site Visits 2 2 3
Increase average number of website visitors 3,120 3,283 3,300
Increase average number of website page views 9,917 9,920 9,950
Update emails to Site Selectors/Developers 1 2 2

City of Azle 2018-2019 Budget 86