Page 298 - FY 19 Budget Forecast 91218.xlsx

RECREATION SPECIAL REVENUE FUND

FUND DESCRIPTION:
The Recreation Special Revenue Fund accounts for specific revenues, including grants, tree restoration, fines and
miscellaneous fees and donations associated with operations and activities of the City’s recreation programs.

DEPARTMENT DESCRIPTION:
Recreation Programs Division:
The Recreation Programs division is responsible for administering the activities of the programs and youth sport teams
offered outside of the Keller Pointe. Administrative functions of the recreation program are included in the General
Fund Parks and Recreation budget. The special revenue fund accounts for program supplies and services that are
direct costs of the recreation programs and teams.
Special Events Division:
The Special Events budget accounts for special event activities administered by the department, including Rock the
Park, Holly Days, Egg Scramble, Keller Summer Nights, Daddy/Daughter Dance, Campout, Outdoor Holiday Yard
Decorating Contest, Concerts in the Park (2), and Fishing for Fun. Approximately 33 percent ($40,570) of the funding
for special events is supported by the General Fund for the community Trash Off events (2), Keller Summer Nights (5),
volunteer recognition, and a portion of Holly Days in addition to city staff. The remaining 67% ($82,140) is generated
through 50-cent water bill donations, community partner donations/sponsorships, grants, and fees.
Senior Svcs Programs and Trips: The Senior Services Division accounts for senior recreation programs and trips.
These activities are funded by class/ trip fees, sponsorships, grants and donations. Administrative staffing for these
activities is included in the General Fund Parks and Recreation budget.

DEPARTMENT/DIVISION GOALS:
1. Foster tourism, showcase local businesses and organizations and provide citizens an economical means of
recreation through the creation and implementation of a variety of enriching programs and special events.
2. Inspire environmental stewardship and healthy lifestyles through the management of Keller Proud and Texas
Amateur Athletic Federation Programs.
3. Ensure sustainability of citywide special events through the expansion of our resources and encouragement of
community involvement by:
a. Fostering partnerships with civic groups, businesses, foundations and neighboring communities that align with
our core values.
b. Maintaining and promoting an active and rewarding volunteer program.
c. Creating loyal sponsorships and developing new opportunities for businesses to feature their products and
services.
4. Attract individuals and businesses to the area by providing quality customer experiences that leave the guests with
that "wow factor".
5. Continue to enhance communication regarding recreation programs, events and facilities through social, electronic
and print media.
SENIOR
1. Encourage healthy and active lifestyles through health and wellness programs, life enrichment classes, as well as
education and travel opportunities.
2. Create new technology programs that meet the needs of our aging population to include: internet, tablet, and smart
phones.
3. Ensure sustainability of senior adult activities and programs through the expansion of our resources and
encouragement of community involvement.
4. Enhance awareness of the Senior Activities Center through public events and promotion of our programs on social,
electronic and print media.
5. Ensure that all guests are provided with quality customer care in the delivery of services and programs that exceeds
their expectations to maintain a loyal and growing participant base.
6. Creating loyal sponsors and developing new opportunities for businesses to feature their products and services.
7. Foster partnerships with individuals, civic groups, businesses, foundations and neighboring communities that with
our core values.

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