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CONVENTION & VISITORS BUREAU

DESTINATION SERVICES
FY2025-26
ADOPTED OPERATING BUDGET
312-400-421

DIVISION DESCRIPTION
The Destination Services Department is responsible in ensuring the successful execution of meetings, conventions, and
special events held in Grapevine. As the primary liaison between event planners and local partners, the department
enhances the meeting planner experience, supports economic impact, and helps maximize return on investment for
booked business. In addition, the Visitor Services Department serves as the frontline ambassadors for Grapevine
providing information, resources and personalized services to visitors. Operating through the Visitor Information Centers
the department plays a critical role in enhancing guest experience, encouraging longer stays and driving visitor spending.

FY25 DIVISION ACCOMPLISHMENTS
FY25 Destination Services serviced 226 corporate and association groups.
FY25 Destination Services distributed 124,160 brochures and promotional items
FY25 Destination Services drove $98 million in Economic Impact for Grapevine
FY25 Visitor Services assisted 229,800 visitors through Visitor Information Centers, CVB Galleries, Museums and Depot

FY26 DIVISION GOALS AND OBJECTIVES
Secure repeat corporate and association group bookings for Grapevine hotels
Secure repeat weekend, summer and holiday group bookings for Grapevine hotels
Promote transient leisure bookings by highlighting Grapevine’s heritage, the historic district, wineries, tasting rooms,
dining and shopping as a primary theme
Continue to service the needs of the convention attendee, leisure tour attendee and individual traveler
Work with the Grapevine CVB Sales team to create an event package (A Night in Old Grapevine) to promote large
group bookings to hotels and corporations
Work with Texas Travel Information centers to promote Grapevine as a destination and distribute Grapevine
promotional materials to prospective visitors
Continue to drive increased Visitor Services with programs at Grapevine Main and through Gallery shows

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