Page 302 - CityofGrapevineFY26AdoptedBudget

CONVENTION & VISITORS BUREAU

LEISURE SALES
FY2025-26
ADOPTED OPERATING BUDGET
312-400-423

DIVISION DESCRIPTION
The Leisure Sales Division is responsible for promoting Grapevine as a leisure destination for both individual and group
travelers, domestically and internationally. Grapevine’s hotels primarily operate on a 70/30 or 80/20 Convention/Leisure
split. It’s the Leisure Sales team’s job to help fill those last remaining hotel rooms with leisure visitors and promote all of
the attractions, restaurants, shops, winery tasting rooms and activities that Grapevine has to offer. The Leisure Sales
Division does this through working tradeshows, operating sales missions, hosting FAM tours, and building relationships
with tour operators, travel agents, receptive operators, OTA’s, airline representatives and more. We also partner closely
with other destinations partners to help expand the reach of Grapevine.

FY25 DIVISION ACCOMPLISHMENTS
International fly/drive itineraries continue to develop in UK, Ireland, Germany, Denmark, Netherlands, Belgium,
Australia and New Zealand
Grapevine’s Leisure Sales Team was asked to present as a panelist at the IITA Summit alongside the President of Brand
USA, CEO of Visit Los Angeles and a representative of the US Travel Association.
Conducted 8 domestic and international sales missions from Oct. 1, 2024 – April 30, 2025
Conducted 16 FAM Tours from Oct. 1, 2024 – April 30, 2025
Participated in 6 trade shows from Oct. 1, 2024 – April 30, 2025
Serve on TACVB Board of Directors
Hosted 8 Christmas Capital of Texas Motorcoach Tours

FY26 DIVISION GOALS AND OBJECTIVES
Continue to increase group tour bookings
Continue to increase OTA and Receptive Operator bookings for inbound International travel
Host 20 FAM Tours throughout FY 2026
Continue to partner with Oklahoma, New Mexico and other destination partners to develop new itineraries and
stretch budget dollars further with co-op promotional activities

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