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CONVENTION & VISITORS BUREAU

CONVENTION SALES
FY2025-26
ADOPTED OPERATING BUDGET
312-400-420

DIVISION DESCRIPTION
The Sales Division within CVB is responsible for securing and increasing corporate, association, weekend, summer, and
holiday group bookings for our partner hotels. Promoting Grapevine hotels, attractions, events, wineries, restaurants, and
galleries as a unique selling feature to visitors, serves the needs of convention groups, and the individual traveler.

FY25 DIVISION ACCOMPLISHMENTS
Convention Sales team has sourced 1,117 group leads y-t-d though 4/30/25 (+2.7% to STLY)
Convention Sales team sourced 1,387,355 group room nights to partner hotels y-t-d (+2.5% to STLY).
Potential economic impact of sales leads in FY25: $454M (y-t-d) versus year-end goal of $800M.
Potential economic impact of booked leads in FY25: $104M (y-t-d) versus year-end goal of $155M.
Sales team conducted 61 site visits (y-t-d) versus year-end goal of 110

FY26 DIVISION GOALS AND OBJECTIVES
Goal sourced groups: 2,000 group leads
Goal sourced room nights: 2,500,000 (two convention hotels undergoing major renovations will impact room
availability)
Potential economic impact of sales leads in FY26 proposed goal: $800M
Potential economic impact of booked leads in FY26 proposed goal: $195M
Goal site visits: 105

PERFORMANCE INDICATORS

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