Page 34 - CityofBurlesonFY25AdoptedBudget

GOAL 3

Deliver high-quality service and communications to external and internal
customers by providing outstanding customer experience, communication and
community engagement; regularly seeking feedback from citizens and employees
through surveys, public forums and other outreach methods; and offering
convenient methods for conducting business and communicating with the city.

Responsible
Action Target Date
Department

Continually assess communications and
engagement resources, processes, strategies
and materials to seek ways to increase
community stakeholder awareness and
engagement; FY 24/25 success will be
determined by reviewing analytics on a Community
quarterly basis the goal for the e-newsletter Services - Fourth Quarter
1.3.1
engagement rate is a 50% open rate, for social Marketing and (July - Sept 2025)
media the goal is for average reach post is Communications
4,500 and for the website the goal is 375,000
unique views every quarter; also perform

quarterly audits of communication material and
strategies to identify strengths, weaknesses,
and areas for improvement

Increase community engagement and
awareness of library services through outreach
programming, partnerships with community Community Fourth Quarter
1.3.2
organizations, and marketing efforts; FY 24/25 Services - Library (July - Sept 2025)
success will be determined by 40 community
events and 1,000 social media posts

Continue to provide the public with updates on
the status of the 2022 Bond Program Community
implementation; FY 24/25 success will be Services - Fourth Quarter
1.3.3
determined every quarter if an update was Marketing and (July - Sept 2025)
made on social media, in e-newsletter, on the Communications
dedicated webpage and via the weekly report

Revise existing subdivision ordinance to Development Third Quarter

1.3.4 improve efficiency of operations for the overall Services - (April - June
development process 29 Planning 2025)