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PARKS AND RECREATION DEPARTMENT

DEPARTMENT DESCRIPTION:
The Parks and Recreation Department provides special events, programming, recreation, Senior Services, and maintains open
space for our residents and visitors.

DEPARTMENT GOALS:
1. Create parks, trails, and natural areas in accordance with the individual master plans where quality of life is protected and
areas are carefully planned to provide a safe place to play, healthy lifestyles are encouraged and economic development is
fostered.
2. Analyze and Prioritize citizens' needs, ideas and feedback related to parks and recreation by coordinating citizen boards,
including the Parks and Recreation Board, Keller Development Corporation, and special committees and task forces.
3. Cultivate partnerships with civic groups, private businesses, foundations, and neighboring cities that align with our core values
to expand our resources.
4. Acquire and administrate grants for parks and facilities.
5. Provide recreational and event locations for individuals to gather, celebrate, practice and compete through a reservation
system.
6. Encourage healthy lifestyles and promote economic development through the provision of professionally managed quality
grounds and facilities.
7. Foster tourism: The department aims to showcase local businesses and organizations and provide citizens an economical
means of recreation through the creation and implementation of a variety of enriching programs and special events.
8. Ensure sustainability of citywide special events through the expansion of our resources and encouragement of community
involvement by:
a. Maintaining and promoting an active and rewarding volunteer program.
b. Creating loyal sponsorships and developing new opportunities for businesses to feature their products and services.
9. Encourage healthy and active lifestyles through health and wellness programs, life enrichment classes, education, and travel
opportunities.
10. Continue to create new technology programs that meet the needs of our aging population and programs that help them
maneuver through new trending challenges.
11. Enhance awareness of the Senior Activities Center through public events and promotion of our programs on social, electronic
and print media.
12. Enhance recreational and competitive opportunities for both youth and adults while also generating additional revenues
through the management of a successful ground lease agreement with Blue Sky Sports Center.
13. Continue administering a non-resident fee for all league activities including a $30 per player per season fee with a cap of $90
per family per season.
14. Analyze and prioritize Keller Town Center property owners’ and citizens’ needs, ideas and feedback related to the operation
of the Keller Town Center Property Owner’s Association by coordinating regular meetings of the board.
15. Ensure sustainability of the Keller Town Center Property Owners Association through management of the collection of pro
rata fees from the property owners per the Keller Town Center Property Owners Association Developer's Agreement.

DEPARTMENT OBJECTIVES:
1. Complete Park Development projects as determined by City Council.
2. Continue Hike and Bike Trail System Expansion.
3. Continue meeting with key community stakeholders to analyze and meet community wants and needs.
4. Create free to low cost events that appeal to a large demographic. Specifically 95% family friendly, 5% young adults.
5. Create opportunities for revitalization of community through trash bash, fishing, adopt-a-street and adopt-a-spot programs, in
addition to promoting Tree City USA through Arbor Day celebrations.
6. Provide sponors and businesses opportunities to connect with their local senior community through a variety of
sponsorships/programs and provide support and resources for our members and their families.
7. Continually evalute our programming to meet the needs or our growing membership base.
8. Establish new volunteer opportunities that align with our goals and mission.

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