Page 69 - City of Fort Worth Budget Book
P. 69

Communication and
            General Fund                                                              Public Engagement


            DEPARTMENT SUMMARY


                                                                                           Chg from PY Adopted
                                           FY2022      FY2023      FY2023      FY2024
                                             Final     Adopted     Adjusted      Rec.      Amount         %


            Revenue                      $        —  $        —  $        —  $        —  $        —           0.0 %


            Expenses
              Salaries & Benefits           3,612,409     4,458,600     4,458,600     4,804,945     346,345     7.8 %
              Gen Operating & Maintenance     737,725     1,054,885     1,054,885     1,074,045     19,160     1.8 %
              Transfer Out & Other                —           —           —      180,000          —           0.0 %
            Total Expenses               $  4,350,134  $  5,513,485  $  5,513,485  $  6,058,990  $   365,505     6.6 %

            Grand Total                  $  (4,350,134) $  (5,513,485) $  (5,513,485) $  (6,058,990) $   (365,505)     6.6


                                                   2023                    2024                  Change
            Fund                             AP          FTE         AP          FTE         AP          FTE
            General Fund                       46.00       46.00       47.00       47.00        1.00        1.00
            Total                              46.00       46.00       47.00       47.00        1.00        1.00

            DEPARTMENT PURPOSE AND GOALS

            The  City  of  Fort  Worth  Communications  and  Public  Engagement  office  works  with  city  departments,  city
            leadership, and elected officials to inform and engage the residents of Fort Worth about the activities of the city
            through comprehensive use of public engagement and communication tools. It ensures that employees receive
            regular communications and information on initiatives and important city issues.

            The program’s key initiatives are to:

               •   Tell the city’s story and educate the public on services and accomplishments
               •   Educate and inform the City of Fort Worth employees to become ambassadors for the city, emphasizing
                   benefits, healthy living, volunteerism and education

               •   Use new and existing technologies to improve digital outreach for the city and enhance the delivery of city
                   messages.
               •   Incorporate  new  technology  and  customer-focused  strategies  to  improve  our  customer  service  and
                   responsiveness to residents.
               •   Expand  and  improve  outreach  throughout  the  city,  identifying  underserved  audiences  and  new
                   opportunities for community engagement



















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