Page 175 - GFOA Draft 2

CITY OF SAGINAW
GOALS, OBJECTIVES, AND PERFORMANCE MEASURES
2022-2023

COMMUNICATIONS
LONG TERM OBJECTIVES

Communications
Redevelop city's cable channel and supplementing it with video content that will serve as a visual tool for all stakeholders

Redesign the current city website for better navigation and to comply with ADA requirements

Create and implement Communications Strategic Plan

Implement Branding Guideline throughout the city including city vehicles, buildings, and print.

Special Events
Plan and seek funding for Saginaw's 74th Incorporated Birthday Special Event

Include cultural special events to the events calendar by partnering with the Diversity and Inclusion Committee

2018-2019 2019-2020 2020-2021 2021-2022 2022-2023
Performance Measures
Actual Actual Actual Actual Budget
Communications
Inside Saginaw Newsletter* 12 12 12 12 12
Website/Webpage Updates* - - - - 90
Special Events
Number of Special Events** 1 0 3 3

* Prior to the creation of the Communications Department, the Community Services Department was responsible for this task
** Special Events does not include Concerts in the Park, Easter Egg, Trunk or Treat, or Library events as they fall under another department

Table of Contents 170