Page 174 - GFOA Draft 2

CITY OF SAGINAW
GOALS, OBJECTIVES, AND PERFORMANCE MEASURES
2022-2023

COMMUNICATIONS

GOALS: Focus on increasing transparency, efficiency, and innovation through the creation and implementation of various
digital resources. Provide residents city information through various multimedia channels. Enhance internal
communications to support external messaging. Inform our residents and protect our organization’s stability and reputation
in times of crisis. Develop and maintain positive working relationships with members of the media on all aspects of city
municipal services, programs, activities, and news.

City Strategy FY 2021-2022 FY 2021-2022 FY 2022-2023
Department Goal Department Achievement Department Goal
Elevate the city’s external
communications by implementing a
e-newsletter.

Create and implement a branding
guideline to be used citywide
Partner with HR to implement a
internal communications platform
and guidelines
Develop a citywide editorial
calendar to assure that key city
Department was a new addition to Department was a new addition to objectives and initiatives are
the budget for FY 2022-2023 the budget for FY 2022-2023 communicated effectively to
stakeholders
Maintain a
Develop social media training,
financially sound guidelines and procedures for city
City providing
superior services staff
Redevelop city’s council and board
meeting live streaming
Implement a “Communications
Liaison” program

Seek corporate sponsorships to
fund special events
Department was a new addition to Department was a new addition to
the budget for FY 2022-2023 the budget for FY 2022-2023
Plan and host special events to
benefit residents

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