Page 272 - CityofColleyvilleFY23AdoptedBudget

Percent of customer
satisfaction “Excellent” ratings 98% 97% 97% 97.5% 97% 97.4% 9
376 405 320 128 200
Number of events held 314

Cost Recovery 62% 65% 60% 50% 27% 76%

Vital Statistics FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY

Revenue $209,919 $230,612 $180,000 $158,242 $92,110 $145,281 $1
Percentage of events
generating economic impact 60% 70% 70% 70% 50% 75%
for local business

5-Year + Outlook

In order to maintain a state of the art venue that attracts business and social events, it is necessary to upgrade, and as
needed, renovate the venue asset. The Colleyville Center is entering its 25th year of operation and the facility is
showing its age, requiring capital improvements. These are detailed in the departmental objectives section, below.

The Colleyville Center’s unique value to the community as an amenity and to local businesses as an economic
generator will continue to mature. The majority of the weekday rentals continue to be comprised of residents and non-
pro t groups utilizing the Center for meetings. Although they are the primary users of the facility, only 16% of current
revenue is generated by these groups. Resident venue fees will remain unchanged and continue to remain deeply
discounted, at 20%, providing an additional incentive for resident usage.

Targeted marketing efforts will continue to both non-resident and business segments. With 35% of current revenue
generated by the non-local weekend rentals, the Center will concentrate on the non-resident segment for both
revenue growth and to fuel use of services provided by local Colleyville businesses. Weekend weddings and multi-day
business seminars continue to provide the largest opportunity. Additional marketing funding for, and presence on,
social media will be necessary to reach these segments and expand visibility in the DFW market, in addition to our
residents.

Depar tmental Speci{c Objectives

Description Timeline Strategic Goal Link
Add outdoor electrical 5. 3 Provide attractive
Within a 5-year horizon
outlets for lighting facilities for leisure and
recreation
5. 3 Provide attractive
Add VIP covered parking Within a 10- year horizon facilities for leisure and
recreation
Remodel bathroom to 5. 3 Provide attractive
include new stalls, toilets, Within a 5-year horizon facilities for leisure and
sinks and light {xtures recreation

City of Colleyville | Budget Book 2023 Page 272