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In addition, partnerships with Colleyville civic organizations like National Charity League, Lion’s Club, Women’s Club
and Garden Club will be leveraged to access grants or cash donations. Funding will be used to update venue
appliances, purchase security cameras, or aesthetically improve the grounds with landscape gardens.

5.2 – Support a variety of community events, concerts, and celebrations
5.3 – Provide attractive facilities for leisure and recreation

Provide a Venue for Public Events, Meetings, and City Business
The Colleyville Center provides a forum for interaction and communication between citizens, City Council, and City
Management. From town hall meetings, civic organization meetings, business seminars, city department meetings,
and public events, the Center provides an informal, neutral place for fellowship, community work, public discourse, and
dissemination of public information.

Over 60% of meetings held at the Center are booked by Colleyville Civic organizations or residents who enjoy deeply
discounted rental rates. Staff will continue to support these groups with the departments’ membership in the
organizations who utilize the venue.
With a central location in the City of Colleyville, the Center and its grounds provide a palette for life events. Whether a
holiday themed city event with concerts, fundraising banquets, baptisms, birthdays, graduations, or memorials, the
Center will remain a hub for the community and our citizen celebrations in 2023.
Maintaining a community asset is integral to ensure its availability for future generations. The Colleyville Center was
completed almost 25 years ago through citizen fundraising and a bond issue. Since that time, upgrades have been
done to improve technology, and increase useable patio and grounds for ceremonies and receptions. In 2023 the
ongoing development of a park like setting to the existing 7 acres will continue with the Center partnering with the
Colleyville Garden Club on landscaping improvements. Dated lighting was recently replaced thru out the lobby,
meeting rooms and Grand Hall.
With over 25,000 guests utilizing the facility annually, staf ng will remain small but mighty. The Center will continue to
retain four full time employees conducting event support and sales while maintaining the building to high, sanitized
standards.

Provide a venue that generates rental revenue to offset operating expenses

In an effort to offset the maintenance and operation expense of maintaining the Center, the facility is made available
for private use at retail rates that are competitive in the venue rental market. Center marketing efforts concentrate on
three targeted segments: Residents, Non-Resident, and Business.

Incremental revenue sources include value-added services such as up-lighting, refreshments and linens. The
Colleyville Center is a popular venue for both wedding ceremonies and receptions. Over the last 3 years, marketing has
focused on bringing in businesses to ll the Monday-Friday 8am-5pm time blocks. Rental rates for these customers are
20% higher than resident rates. Staff efforts will continue to maximize revenue and utilization, while still being sensitive
to resident and civic use and maintaining rates set by our City Council.

In order to stay relevant in an extremely competitive venue market, the Center Advisory Committee, comprised of both
citizens and civic organizations, reviews Center rates annually. Staff will once again provide ndings in early 2023 for
Advisory Committee review. If services currently provided need any in ationary increase, the Center Advisory
Committee provide recommendations to City Council with any approved Council increase taking effect FY2024.

Performance Measures & Vital Statistics

Performance Measures FY 2016 FY 2017 FY 2018 FY 2019 *FY 2020 FY 2021 FY

City of Colleyville | Budget Book 2023 Page 271