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Invest in Our Economy

Goal 1: Enhance Economic Impact Through Development and
Redevelopment Efforts, Partnerships, and Investment Opportunities
Objective 2: Build a Strong and Diverse Business Community
Project Performance Measure(s) City Service Team (Department)
IOE Targeted Marketing Campaign Marketing Partnership Visits Economic Development and Capital
1.2.4 Investment (ED)
Summary:

Based on the Economic Development Strategy, the City Ads Placed Issue
continues to focus its marketing efforts on targeted industries, Dallas Regional Chamber Annual ED Mar. 2021
aiming at these businesses through their trade associations, Guide
related publications, and attendance and sponsorship of trade
shows/expos. Additionally, enhanced general marketing
Tradeshows/Conferences Attended Date
efforts will promote the city at the regional, state, and IEDC Annual Meeting Oct. 2020
international levels, through participation and increased
involvement in key marketing and corporate real estate Select USA – Virtual June 2020
groups.

In keeping with the City’s brand, advertisements will be
designed with a consistent theme for placement in a variety of

print and electronic publications. An assortment of materials
will be produced in keeping with this theme.

The Office’s webpage is an effective marketing tool for the

City and will continue to be updated to reflect the
service/incentives provided by the City as well as highlighting
Arlington businesses making significant investments in the
economy.

ED Staff will track their outreach efforts via presentations and
partnership events with local organizations.

Update:
As the economic development strategic plan is in the process
of being updated, Staff is currently developing a marketing
strategy for the OED and EDC to prioritize ad placements and
recruitment events.

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